GlobalWorks

Work

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Innovation

2012
DEVELOPED WINE INDUSTRY'S FIRST
AUGMENTED REALITY APP FOR K-J
2011
CREATED QR CODES TO UPDATE
CHANGING RATES FOR U.S. BANK
2010
FIRST DRTV 3D
COMMERCIAL - CABLEVISION
2009
GAME-CHANGING CO-CULTURE
MAPPING™ METHODOLOGY
2007
GAMIFICATION FOR ERNST &
YOUNG RECRUITMENT
2006
VERIZON WIRELESS’
FIRST U.S. TELECOM
HISPANIC WEBSITE
2005
YANKELOVICH HISPANIC
RESEARCH LEAD CONSULTANT
2004
BRIC VIDEOGAME BRANDING/
1ST MULTICULTURAL CONTENT
MANAGEMENT PLATFORM
2001
HELPED BANCO-CHASE LAUNCH
THE FIRST U.S. HISPANIC
FINANCIAL WEBSITE
2000
FIRST DIGITAL + MULTICULTURAL
AGENCY IN THE U.S.
1998
APPLE COMPUTER’S
IN-LANGUAGE GLOBAL
COMMUNICATIONS
1996
FIRST NIKE
IN-LANGUAGE WEBSITE
FOR THE OLYMPICS
1995
BANK OF AMERICA‘S FIRST
HISPANIC FINANCIAL
COMMUNICATION
1986
ALLSTATE’S 1ST
BRANDING IN
CHINA
1980
GROUNDBREAKING COCA-COLA
GLOBAL BRANDING
1976
LAUNCHING MACK TRUCK’S
BULLDOG IN CHINA
1975
FIRST MULTICULTURAL
AGENCY IN THE U.S.

Our Culture

Everybody at GlobalWorks brings something special to work everyday: A unique and individual voice.

It could be an accent, a writing style, or a passion

.

This voice, is what has made GlobalWorks an innovative center of creativity for over 30 years. And the free interaction of these voices is what makes working here so special.

It’s in the combination of our diversity, in the friction-free fusion of our diversity, the collective power of our individualities, that foster GlobalWorks’ true creative innovation.

Our internal think-tank, Mindworks, is an agency gathering where we discuss relevant trending topics—and it has recently undergone a renovation.
The outcome: A redesigned, tri-monthly...Read More

mindWORKS
- The first Tuesday of every month we get together to familiarize ourselves with the social customs of culture and the alcoholic beverages that define it. Once a month at least every thought will be entertained.Read More
  
  Unwine
Doing good is good. We know that. Unfortunately we don’t get many chances during our daily schedule to do the good we want to (and should) do. GlobalGoodness is a project-driven initiative to do good in the community.Read More

GlobalGoodness
- We use Instagram and Twitter to share our culture from #NYC to the world.Read More
  
  #globalworksnyc
- So much to read, so little time. If you believe that books are magical…that books transport us, educate us, inspire us and even make more human…then our book club is just for you. We believe that, when it comes to books...Read More
  
  GlobalBooks
Our cultural playground, is our own fun way of exploring cultural insights. It’s a hands-on exploration of the behaviors and customs that define an ethnic or social culture.Read More

Cultural Sandbox
They say one of the fastest ways to embrace a culture is through food. Fat Tuesday is one of the oldest and more popular events at GlobalWorks. We cook, share and taste various flavors of culture through dishes prepared by ourselves.Read More

Fat Tuesdays

Partners

Yuri Radzievsky Yuri Radzievsky Senior Partner, CEO

For three decades, a trailblazer in global branding and multicultural marketing and communications. Born and raised in Moscow, Yuri hosted one of the USSR's most popular TV shows, and wrote for Soviet TV, radio and stage.
Anna Radzievsky Anna Radzievsky Senior Partner, Chief Creative Officer

Born in the Soviet Union, studied chemical engineering, then went on to become a creative pioneer in the advertising world. Anna brings her vision and her deep understanding of multicultural markets to overseeing the agency's creative work.
Måns Angantyr Måns Angantyr Senior Partner, Chief Digital Officer

Måns has worn many hats over the years. Programmer. Art director. Information architect. Software developer. Technology evangelist. Look up multitalented in the dictionary and you’ll get Måns.
Takashi Omura Takashi Omura Partner, Chief Operating Officer

Takashi, originally from Kyoto Japan, has 20 years of experience as a creative professional. He recently expanded the use of his problem-solving skills toward the company's operations. Takashi is also a social entrepreneur in training.
Ashley Laing Ashley Laing Partner, Chief Technology Officer

An Aussie multitasker with a can-do attitude and an ever-expanding bag of technology tricks. Systems engineering. Systems architecture. Technology strategy. There's no challenge he's not willing to take on. "Sure thing, mate."
Iñaki Escudero Iñaki Escudero Partner, Global Creative Director

A creative mind with the heart of a strategist, whose curiosity and love for collaboration creates the right environment for any idea to become possible.
Beatriz Valdes Beatriz Valdes Partner, Account Planning and Services

A Cuban-born account director with an almost equal love for Yoga and efficiently designed spreadsheets. Betty has extensive experience managing major consumer, trade, and multicultural accounts.
Brian Ng Brian Ng Partner

A Chinese-born, Dominican slang-speaking graphic production specialist who can create a 12-page brochure in Urdu. For over a decade he's been at the forefront of multilingual production across applications and operating platforms.