A philosophy that means different things to different brands.
Brands without borders means making entertainment relevant across more than 20 cultures and languages in the US.
Brands without borders means building B2C, B2B, and B2G multi-platform connections.
Brands without borders means breaking generational boundaries to achieve growth with millenials.
Brands without borders means developing new revenue streams with consumers in 5 Asian countries.
We are a boutique agency with all the capabilities and experience of a global network. We are interactive, responsive, creatively driven and business focused.
We are part of
EACH BRAND HAS A DIFFERENT BORDER TO CROSS
EXECUTIVE CREATIVE DIRECTOR
Roberto’s career in advertising spans over 20 years, working in Spain, Latin America, and the U.S. for top advertising agencies such as FCB, Saatchi & Saatchi, and Grey Global. Over this period of time, Roberto worked for a wide range of brands including US Bank, DIAGEO, Panasonic, Kmart, Coors Brewing Co., General Motors, The Home Depot, General Mills, HBO Latino, ACE Hardware, Verizon, The United Nations and The Ad Council. Recognition for his work include Clio, Addys, New York Festival, Advertising Age Creative Award and, most recently, the USH Idea award among others.
Looking to merge storytelling with his marketing background, in 2009 Roberto started producing independent films and documentaries. In 2012 he produced the documentary YASUNI, part of a worldwide multi-platform campaign aiming to protect the Yasuní national park in Ecuador's Amazon forest. The film premiered at the Miami International Film Festival, starting a tour of 50+ selected film festivals, including NY Lincoln Center's Film Society and Yale University. His most recent film, the bilingual/bicultural Latino romantic comedy 200 Letters (200 Cartas) was featured in The New York Times as a unique case of brand integration in independent films. The film is currently available on HBO, HBO Latino and HBO GO.
VICE PRESIDENT, LANGUAGE AND CULTURE SERVICES
Li is VP of Language and Culture Services at GlobalWorks Group LLC. She oversees all aspects of multilingual production, and provides strategic communications planning services for a wide range of clients including Lucent Technologies, Avaya, Medtronic, Nationwide, the NYPD, the New York City Campaign Finance Board, the New York City Office of Emergency Management, American Red Cross in Greater New York, Sesame Workshop, Harvard Business School Executive Education and Weight Watchers International. Li has successfully managed adaptation of J&J Global Diversity Vision into 65 languages as well as adaptation of Ernst & Young brand positioning into 55 languages for 85 countries.
Previously, Li was Asian Language Manager and Chief Chinese Editor at Y A R Communications, where she provided cultural and linguistic analysis, translation, and adaptation of marketing campaigns for Chinese consumers. Li helped a number of Fortune 500 corporations successfully enter the Asian markets, including Citibank, AT&T, Allstate, Western Union, and Charles Schwab.
Born in Shanghai, Li has a B.A. in French Literature and a B.A. in Chinese language from Shanghai International Studies University, and an M.A. in French from Hunter College. She is fluent in Mandarin, French, and English. Li is amember of The Chinese Association of Science and Technology.
VICE PRESIDENT OF MEDIA SERVICES
Valentin is responsible for all aspects of media planning and buying across the entire portfolio of the agency’s clients., overseeing the development and execution of integrated media plans across all traditional and digital media channels.
Prior to joining GlobalWorks, Valentin was a Media Director at Young & Rubicam (WPP) where he managed media planning and buying for number of Fortune 500 brands. He brings over 15 years of experience with traditional, digital, multicultural and alternative media. Over his career Valentin was able to build a wealth of knowledge regarding Hispanic, Asian, Easter European and African American consumers in the U.S. Valentin is a past winner of prestigious Media Week “Media Plan of the Year” award for his work on the US Census Bureau account.
CHIEF MARKETING & STRATEGY OFFICER
Saul is a nationally recognized expert and strategies in the field of cross-cultural and multilingual marketing and communications. During his long career, he has directed the marketing and communications strategic planning teams for a wide range of client brands across diverse product categories including AT&T, Bank of America, Prudential Insurance, Sears, Oxford/UnitedHealthcare, Pernod-Ricard USA, Novartis, GSK/Roche, Gilead Sciences, Allstate Insurance, The New York Times, AT&T Wireless, HSBC, The NBA, Harrah’s Entertainment, TD Waterhouse, AOL, FedEx, Royal Caribbean, Ford of Canada, American Express, Vonage, Smucker’s, and Kraft, among others. Prior to joining GlobalWorks, Saul spent 17 years on the executive management team at Kang & Lee – the Young & Rubicam/WPP multicultural agency that was consistently ranked annually by Advertising Age magazine as the #1 Asian multicultural agency in the United States. At Kang & Lee he directed the agency's strategic planning team for the US Census Bureau, for which he conceived and executed the single largest research project in the agency‟s history – a national quantitative/qualitative study which was simultaneously fielded with nine ethnic groups in ten languages. This project won the prestigious Advertising Research Foundation’s (ARF) Grand Ogilvy Award, the highest honor for research in the advertising industry.
Saul regularly addresses national and regional corporate and trade conferences, and he is heavily quoted in the business and news media both in the US and abroad. Saul is also a prolific author of business articles and commentary focused on Asia and China, and has been heavily published in Brandweek, Advertising Age, The New York Times, The Huffington Post, and many other offline and online publications. Earlier in his career, Saul spent 7 years in senior marketing and management positions for multinational companies in the People’s Republic of China. Besides his native English, he is completely fluent in Chinese, French, and Hebrew. Saul holds degrees in Asian Studies from Cornell and Yale, and an MBA from Columbia Business School.
PARTNER, MANAGING DIRECTOR, GRAPHIC PRODUCTION
Brian Ng is a Partner and Managing Director at GlobalWorks Group LLC. Among other responsibilities, Brian oversees all multilingual graphic production at the agency.
Brian has over twenty years of experience working with clients such as AT&T, Medtronic, and Disney. He produced digital and printed brochures in 22 languages for Lucent’s spin-off of its Avaya business. For over a decade, Brian has remained at the forefront of multilingual production across applications and operating platforms.
A native of Hong Kong, Brian was raised in the Dominican Republic, and has been in the US for over 20 years. He has a BFA in Communications Design from the State University at Buffalo, and he is fluent in Chinese, English and Spanish.
PARTNER, ACCOUNT PLANNING & SERVICES
Betty is responsible for overseeing the account services team. She has worked at both global agencies and boutique sized concerns, and her extensive experience in B2C and B2B covers a broad range of industries, geographies—local, national and international, and audience segments—both general market and multicultural, as well as languages.
She has set the course for a variety of accounts and has been instrumental in delivering branding strategies, award winning campaigns and media programs that have significantly contributed to clients’ growth and sales.
PARTNER, PRESIDENT, CHIEF DIGITAL OFFICER
As Chief Digital Officer, Mans leads the charge in facilitating the alignment of technology with the company’s vision, in support of its corporate culture and values. As such, technology and innovation are fully integrated into the overall business model at GlobalWorks.
His foresight and strategic consultation on the design and implementation of technology-driven communications initiatives translate into authentic, superior customer experiences that provide the agency’s clients with a competitive advantage. As a leader and innovator, he challenges his teams to “think beyond” present capabilities and strive for groundbreaking creative and digital executions that will continue to serve clients well into the future.
CHIEF FINANCIAL OFFICER
Athena's strength and success stems from choosing to exclusively work in the advertising and publishing industries. She is responsible for all strategic financial planning, all aspects of reporting, cash and budgets, complex business and tax issues, crisis management and staff development. She has proven leadership working with board of directors, banks and attorneys. Strong in budgets, cash forecasts, business valuations, acquisition IRS/CPA audits and M&A negotiations, she is passionate about numbers.
Athena is a graduate of NYU and in her spare time, performs pro-bono consulting work for Pen and Brush and other not-for-profit organization, is active in Girl Scouts of Northern NJ, on the board of the Montclair Fund for Educational Excellence and the Montclair PTA.
ANNA and YURI RADZIEVSKY
40 YEARS OF VISION WITHOUT BORDERS
Partners in life and work for over three decades, the couple and their agency have grown brands across all cultures globally and in the US general and ethnic markets, and in more than 100 countries. Moving beyond the traditional agency network model, they created in its place a single, centralized creative hub, capable of delivering multicultural and global branding from under one roof. The agency is home to some 40 different nationalities.
Digital Marketing Strategy
E-Mail & ECRM
Media Planning & Implementation
Web & App Design
Broadcast & Print Advertising
Brand Audits & Research
Traditional Media Strategy Planning and Buying (Broadcast, Print, Outdoor)
Digital Media Strategy Planning and Buying (Display, Search Social, Mobile, Email)