220 5th Ave.
New York, NY
10001
212.252.8800

  • WORK
  • INNOVATION
  • OUR CULTURE
  • PARTNERS
  • NEWS
  • PLAY-
    GROUND

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  • Cablevision
  • Avaya
  • PG
  • Harvard Business
  • US Bank
  • Hughes
  • Guardian
  • Kendall-Jackson

Work

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Innovation

  • 2012
    DEVELOPED WINE INDUSTRY'S FIRST
    AUGMENTED REALITY APP FOR K-J
  • 2011
    CREATED QR CODES TO UPDATE
    CHANGING RATES FOR U.S. BANK
  • 2010
    FIRST DRTV 3D
    COMMERCIAL - CABLEVISION
  • 2009
    GAME-CHANGING CO-CULTURE
    MAPPING™ METHODOLOGY
  • 2007
    GAMIFICATION FOR ERNST &
    YOUNG RECRUITMENT
  • 2006
    VERIZON WIRELESS’
    FIRST U.S. TELECOM
    HISPANIC WEBSITE
  • 2005
    YANKELOVICH HISPANIC
    RESEARCH LEAD CONSULTANT
  • 2004
    BRIC VIDEOGAME BRANDING/
    1ST MULTICULTURAL CONTENT
    MANAGEMENT PLATFORM
  • 2001
    HELPED BANCO-CHASE LAUNCH
    THE FIRST U.S. HISPANIC
    FINANCIAL WEBSITE
  • 2000
    FIRST DIGITAL + MULTICULTURAL
    AGENCY IN THE U.S.
  • 1998
    APPLE COMPUTER’S
    IN-LANGUAGE GLOBAL
    COMMUNICATIONS
  • 1996
    FIRST NIKE
    IN-LANGUAGE WEBSITE
    FOR THE OLYMPICS
  • 1995
    BANK OF AMERICA‘S FIRST
    HISPANIC FINANCIAL
    COMMUNICATION
  • 1986
    ALLSTATE’S 1ST
    BRANDING IN
    CHINA
  • 1980
    GROUNDBREAKING COCA-COLA
    GLOBAL BRANDING
  • 1976
    LAUNCHING MACK TRUCK’S
    BULLDOG IN CHINA
  • 1975
    FIRST MULTICULTURAL
    AGENCY IN THE U.S.

Our Culture

Everybody at GlobalWorks brings something special to work everyday: A unique and individual voice.

It could be an accent, a writing style, or a passion

.

This voice, is what has made GlobalWorks an innovative center of creativity for over 30 years. And the free interaction of these voices is what makes working here so special.

It’s in the combination of our diversity, in the friction-free fusion of our diversity, the collective power of our individualities, that foster GlobalWorks’ true creative innovation.

  • Our internal think-tank, Mindworks, is an agency gathering where we discuss relevant trending topics—and it has recently undergone a renovation.
    The outcome: A redesigned, tri-monthly...
    Read More
    mindWORKS
    • The first Tuesday of every month we get together to familiarize ourselves with the social customs of culture and the alcoholic beverages that define it. Once a month at least every thought will be entertained.Read More
      Unwine
  • Doing good is good. We know that. Unfortunately we don’t get many chances during our daily schedule to do the good we want to (and should) do. GlobalGoodness is a project-driven initiative to do good in the community.Read More
    GlobalGoodness
    • We use Instagram and Twitter to share our culture from #NYC to the world.Read More
      #globalworksnyc
    • So much to read, so little time. If you believe that books are magical…that books transport us, educate us, inspire us and even make more human…then our book club is just for you. We believe that, when it comes to books...Read More
      GlobalBooks
  • Our cultural playground, is our own fun way of exploring cultural insights. It’s a hands-on exploration of the behaviors and customs that define an ethnic or social culture.Read More
    Cultural Sandbox
  • They say one of the fastest ways to embrace a culture is through food. Fat Tuesday is one of the oldest and more popular events at GlobalWorks. We cook, share and taste various flavors of culture through dishes prepared by ourselves.Read More
    Fat Tuesdays

Partners

  • Yuri Radzievsky Yuri Radzievsky Senior Partner, CEO

    Yuri Radsievzky

    For three decades, a trailblazer in global branding and multicultural marketing and communications. Born and raised in Moscow, Yuri hosted one of the USSR's most popular TV shows, and wrote for Soviet TV, radio and stage.

  • Anna Radzievsky Anna Radzievsky Senior Partner, Chief Creative Officer

    Anna Radzievsky

    Born in the Soviet Union, studied chemical engineering, then went on to become a creative pioneer in the advertising world. Anna brings her vision and her deep understanding of multicultural markets to overseeing the agency's creative work.

  • Måns Angantyr Måns Angantyr Senior Partner, Chief Digital Officer

    Måns Angantyr

    Måns has worn many hats over the years. Programmer. Art director. Information architect. Software developer. Technology evangelist. Look up multitalented in the dictionary and you’ll get Måns.

  • Takashi Omura Takashi Omura Partner, Chief Operating Officer

    Takashi Omura

    Takashi, originally from Kyoto Japan, has 20 years of experience as a creative professional. He recently expanded the use of his problem-solving skills toward the company's operations. Takashi is also a social entrepreneur in training.

  • Ashley Laing Ashley Laing Partner, Chief Technology Officer

    Ashley Laing

    An Aussie multitasker with a can-do attitude and an ever-expanding bag of technology tricks. Systems engineering. Systems architecture. Technology strategy. There's no challenge he's not willing to take on. "Sure thing, mate."

  • Iñaki Escudero Iñaki Escudero Partner, Global Creative Director

    Iñaki Escudero

    A creative mind with the heart of a strategist, whose curiosity and love for collaboration creates the right environment for any idea to become possible.

  • Beatriz Valdes Beatriz Valdes Partner, Account Planning and Services

    Beatriz Valdes

    A Cuban-born account director with an almost equal love for Yoga and efficiently designed spreadsheets. Betty has extensive experience managing major consumer, trade, and multicultural accounts.

  • Brian Ng Brian Ng Partner

    Brian Ng

    A Chinese-born, Dominican slang-speaking graphic production specialist who can create a 12-page brochure in Urdu. For over a decade he's been at the forefront of multilingual production across applications and operating platforms.

News

  • October 2012

    GlobalWorks launches "K-J Recommends"—a first-of-its kind app that "Goes Well With Friends."

  • June 2012

    Kendall-Jackson Winery decides to go without borders, choosing us as their ad agency.

  • May 2012

    José Vélez-Silva and Iñaki Escudero are anything but two-dimensional.

  • September 2011

    Brands that prevail will target the changing multicultural market.

  • July 2011

    Time to end the class warfare.

  • April 2011

    GlobalWorks' multicultural campaigns hit their targets with stealth precision.

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Playground

Ubicación

220 5th Ave.11th Floor
New York, NY 10001

Phone: 212.252.8800
Fax: 212.252.0002
info@globalworks.com