Avaya.com Builds Global Web Presence
GlobalWorks Web Platform Provides Brand Agility
New York, February 10, 2006 – Avaya, Inc. is using an innovative publishing platform developed by GlobalWorks Group to streamline and accelerate its rollout of local-market websites across Europe and the Americas."Avaya offers content in 14 languages on more than 20 websites," says Renee Rodgers, vice president of Avaya.com. "GlobalWorks' solution provides us with the agility to simplify and upgrade our content and collateral, integrate content from Interwoven and FileNet, and lower our overall costs of deployment and maintenance."
Comments Mans Angantyr, president of GlobalWorks Group: "We created a scalable, marketing-centered system enabling Avaya to harness, adapt, integrate and deploy the vast resources needed to re-launch its sites for local customers around the world."
Since Avaya’s launch of its initial corporate site in 2005, it has introduced additional local country websites at the rate of one per month, beginning with 10 sites across Europe. Local sites have recently debuted in North and South America and will continue to roll out in 2006. These accelerated site rollouts are enabled by Avaya's migration to a single, consistent publishing platform for its websites, backed by GlobalWorks’ interactive engineering, production and global infrastructure capabilities.
"We're now much better positioned to leverage content running on different platforms and applications, and to manage content across a variety of languages and cultures and regional teams," notes Avaya.com editor-in-chief Gail Hoffmann. "The GlobalWorks suite of marketing technology services and hosted solutions lets us go to market with agility and confidence."
"We provide the full range of services, tools and capabilities to manage Avaya’s global web presence so that Avaya can dedicate its attention and resources to online marketing in a global marketplace,” Mr. Angantyr adds.
About Avaya, Inc.
Avaya, Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the Fortune 500. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet protocol telephony systems and communications software applications and services.
Driving the convergence of voice and data communications with business applications--and distinguished by comprehensive worldwide services--Avaya helps customers leverage existing and new networks to achieve superior business results. For more information, please visit http://www.avaya.com
About GlobalWorks
GlobalWorks is a New York-based, full-service advertising agency and global communications consultancy focused on building brands across the divides of culture, language and technology. With a long history in interactive marketing, GlobalWorks provides comprehensive technology consulting and a host of marketing-focused managed services. The agency counts among its clients Avaya, Johnson & Johnson, Verizon Wireless and Hughes Network Systems.
