For Immediate Release
New York, NY June 13, 2007 -- NEW YORK – Citizens Bank has announced that it is making it more convenient for its Chinese customers in the United States to send money home through a new remittance service offered in collaboration with Bank of China. Remittance plus enables any Citizens customer with a checking account to safely and securely transfer up to $1,000 per day to any account in China for a $10 fee.
The campaign launched by the bank, which includes print and online advertising, was developed by GlobalWorks, a New York-based advertising agency specialized in building brands across cultures. "We’re thrilled to expand our service to Citizens Bank to the Chinese segment. It's an outstanding offering at a great price and the relationship between Citizens Bank and the Bank of China will give users the confidence that their funds will reach their loved ones back home," said William Ortiz, President of GlobalWorks' Multicultural Division.
Citizens is promoting the new service at select branches throughout its footprint, where the bank estimates there are nearly a million Chinese residents, expatriates and students. For added convenience, China Mobile and China Unicom customers who are receiving funds are able to receive free instant notification messages sent via Chinese short message service (SMS) to their cell phones as soon as the transaction is processed.
About GlobalWorks
GlobalWorks is a New York-based advertising agency that builds brands across cultures in the U.S. and around the world. In addition to developing award-winning advertising campaigns across all media and multicultural markets, GlobalWorks also provides innovative technology solutions to help marketers manage their brands globally.
About Citizens Bank of Massachusetts
Citizens Bank of Massachusetts is a $37 billion bank with 264 branches and 625 ATMs stretching from greater Boston to Cape Cod and the Berkshires. It is headquartered at 28 State Street in Boston. It is a subsidiary of Citizens Financial Group, Inc., a $164 billion commercial bank holding company headquartered in Providence, R.I. Citizens has more than†1,600†branches, approximately 3,200†ATMs and 26,000 employees in a 13-state retail branch network and has non-branch retail and commercial offices in about 40 states. Citizens is the eighth-largest commercial banking company in the United States ranked by deposits and ninth in assets as of March 31, 2006. Citizens is owned by RBS (The Royal Bank of Scotland Group plc). Citizens’ Web site is citizensbank.com.
Contact:
William Ortiz
wortiz@globalworks.com
212-252-8800
