For Immediate Release
New York, Apr. --Patricia Costello, formerly vice president, brand planning, at Rapp Collins Worldwide, has been named senior vice president, strategy and brand planning, at GlobalWorks Group LLP, Yuri Radzievsky, CEO, announced today."Pat brings us a singular range of experience on both the agency and client sides, including customer relationship marketing, new product and brand development, and loyalty management," Mr. Radzievsky said.
"We expect clients to benefit significantly from her more than 20 years' experience in delivering strategic solutions for many category leaders in consumer services, packaged goods and business-to-business marketing," he said.
At Rapp Collins, she worked with Pfizer, New Power, Discovery, Procter & Gamble's Reflect and Presiva, Berlitz and Delta Airlines. She was earlier director of marketing at Cyrk, Inc. Integrated Marketing Solutions, focused on First USA, British Airways and MasterCard.
She spent seven years with American Express Travel Related Services, where her last post was vice president, new business development. Prior to that, she was with Ingalls, Quinn & Johnson, Inc. and broke into the agency business at Benton & Bowles, Inc.
She graduated with honors from Simmons College and earned a MBA from Harvard University Graduate School of Business Administration.
GlobalWorks Group, based in New York, is a full-service multicultural branding and advertising agency, serving consumer and business-to-business clients, including those who use the agency to reach mainstream markets.
The agency's headquarters are at 220 Fifth Ave., New York, NY 10001. For more information, visit www.globalworks.com.
