For Immediate Release
New York, NY January 6, 2009 -- The Guardian Life Insurance Company of America (Guardian), one of the largest and oldest mutual companies, has appointed New York-based GlobalWorks Group as advertising agency of record, it was announced today.
GlobalWorks will be responsible for Guardian's brand architecture, corporate communications, online and offline advertising services, and media planning and buying, according to Guardian senior vice president and chief communications officer Richard Jones.
"GlobalWorks won the nod because it did its homework very well and really understands who we are and where we want to go as a brand," Mr. Jones said. "In these turbulent times, business is anything but usual and we believe the agency has the resources and experience needed to communicate Guardian's strategic differentiators despite the climate."
"We're thrilled to be partnering with a brand recognized in its industry as a model of enduring longevity, prudent risk management and outstanding customer value," said GlobalWorks chairman and CEO Yuri Radzievsky. "It is not every day that you get the opportunity to advance an esteemed 148-year-old brand to another level, enlarging both its reputation and business."
About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY, is one of the largest mutual life insurance companies in the U.S. As of Dec. 31, 2007, Guardian and its subsidiaries had $41.3 billion in assets (on a consolidated statutory basis). With close to 3,000 financial representatives and 80 agencies nationwide, Guardian and its subsidiaries protect individuals, small business owners and their employees with life, disability, health, long-term care, and dental insurance products, and offer 401(k), annuities, and other financial products and services. Specializing in the small to mid-size business market, Guardian's Group business unit serves more than 120,000 employers, 6 million employees, and their families. More information can be obtained at www.GuardianLife.com.
About GlobalWorks
GlobalWorks is a New York-based, full-service marketing, branding and advertising consultancy. The agency's award-winning work encompasses traditional mainstream and global audiences, across all cultures online and offline. It also provides innovative, cost-efficient solutions using Web-based technology to help marketers manage brand content online, while bridging the divides of culture, language and geography.
