William Ortiz, VP at JPMorganChase, Named President of New Unit
For Immediate Release
New York, July 14 --GlobalWorks Group announced today the launch of HispanicWorks, a new division focused on marketing and advertising to Hispanics, and named William Ortiz, formerly vice president, diverse markets, at JPMorgan Chase, to the post of president."Our role in serving the Hispanic marketplace has expanded dramatically, with clients ranging from BancoChase.com to Verizon Wireless to Fleet, so the launch of HispanicWorks is a natural move and recognition of our growing commitment to clients in this arena," Yuri Radzievsky, CEO of GlobalWorks, said.
"I can think of no other leader I'd like at the helm than William Ortiz, who brings the vision, experience and sensitivity needed to make HispanicWorks a significant growth engine for clients seeking an ever-greater share of the burgeoning Hispanic marketplace," Mr. Radzievsky said.
Among other achievements at JP Morgan Chase, Mr. Ortiz spearheaded the institution's award-winning initiative to develop metrics to track acquisition, expansion and retention of Hispanics in consumer and business segments, and efforts to enlarge the share of the Hispanic small-business market for Chase.
Also on the client side, at Verizon, he was previously director, ethnic and premium marketing communications, focused on building share among Hispanic, African-American and Asian markets.
On the agency side, he served as senior vice president, account director, at The Bravo Group, a WPP unit, where he managed the strategies and campaigns for AT&T's international long distance calling plans, dial-around 10-10-345 and competitive entry into the local calling arena. He was responsible for media spending of over $40 million, among the top four budgets in the Hispanic market.
He was, additionally, vice president, account services, with FoVa Advertising, a Grey subsidiary, and before that an account supervisor with Siboney USA, an FCB unit.
He is the recipient of numerous awards, including a Gold Clio, ADDY, Worldfest, Telly, New York Festivals, Profiles in Diversity Diamond Award and other honors.
About GlobalWorks Group
GlobalWorks Group is a branding, marketing and advertising agency focused on Hispanic, Asian and other markets defined by cultural uniqueness. In addition to traditional media, the agency has built a growing practice in e-commerce for such consumer giants as JP Morgan Chase, Johnson & Johnson, and Verizon Wireless. A strong presence in business-to-business marketing has attracted clients like Hughes Network Systems, AVAYA and Lucent. The agency's multicultural technology group develops solutions and tools to create, share and manage multicultural marketing programs online.
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