For Immediate Release
New York, NY August 26, 2008 -- GlobalWorks' award-winning spots for Cablevision continued their streak in 2008 by adding a Summit Marketing Effectiveness Award to the four Summit Creative Awards previously won, and also capturing a top spot in the 38th Annual Creativity Awards.
The "Reggaeton" campaign for Cablevision, originally aimed at the Hispanic market, enjoyed high response rates with Hispanics and then targeted the mainstream marketplace, according to Yuri Radizievsky, chairman and CEO of GlobalWorks.
The Summit award, in the consumer services category, was for marketing effectiveness. The international competition drew nearly 550 entries from the U.S., Canada, Europe and Asia. The awards are based on the premise that "the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes or beliefs."
The Creativity 38 competition, which attracts entries from all over the world, saw GlobalWorks garner a silver award. To win, entries needed to be in the top 25 percent of the highest scores, the announcement by the competition said.
The English version of "Reggaeton Beach" became a crossover hit, resonating with general market audiences as much as with Hispanics, and was placed in heavy rotation in both primetime and daytime slots on New York stations. The resulting spot recognition and brand awareness were so strong that the campaign and its 800-number musical chorus became the subject of news stories on Fox and NBC, as well as in The Wall Street Journal. The TV news stories about the spot showed ordinary people on the street singing the chorus from memory.
About GlobalWorks
GlobalWorks is a New York-based advertising agency that provides creative, cost-effective services for managing global brands. In addition to developing award-winning advertising campaigns across all media and multicultural markets, GlobalWorks also offers innovative technology solutions to help marketers manage brands worldwide.
