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Multicultural Marketing
Just as analog gave way to digital, the marketplace of sameness has given way to customers of endless variety and difference. The contours of culture, language and homeland call for approaches as distinctive as they are relevant. With 30 years of serving multicultural and global consumers, GlobalWorks delivers agility and expertise to clients who need to reach diverse markets.
From Hispanic to African American, Russian to French, Chinese to South Asian…our creative and marketing professionals come from over 40 different cultures. So whether you're targeting a single cultural community or the entire mosaic of cultures in the US or worldwide, GlobalWorks delivers the kind of work that not only communicates to diverse cultural markets - it speaks to them.

Our multicultural practice is led by our HispanicWorks division.

MarketPlace Assessments and Cultural Audits
In-depth analysis of the competitive landscape within a particular cultural segment, and insightful research into the consumer mindset.

Advertising Strategies and Creative Development
Marketing strategies and award-winning creative executions that reach multicultural consumers on their own terms, in their own idiom.

Media Planning and Placement
Expert media services to help the agile brand leverage in-language and in-culture media, both in the U.S. and abroad.