• globalWORKS

  • work

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    TV Spots

    Cablevision:
    Optimum Adventure
    U.S. Bank:
    Spanish - Soñar
    Cablevision:
    Optimum Newstand - Spanish
    U.S. Bank:
    Spanish - Triunfar
    Cablevision:
    Optimum iO en Español - Jukebox
    U.S. Bank:
    Spanish - Mejorar
    Cablevision:
    Optimum Beauty Salon - Spanish
    Cablevision:
    Optimum Mashup - Spanish
    Cablevision:
    Optimum Layers - Bilingual
    Cablevision:
    Optimum Fashion Show - English
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    Case Studies

    Taming the Beast of Global Marketing
    Building (and Re-Building) a Powerhouse Technology Brand
    Creating a Brand With Latino Cool
    Integrated Online Marketing for a Healthcare Giant
    Bringing Adventure to Life — in Cutting-Edge 3-D
    Making Ernst & Young the #1 Place to Work
    Creating a Global Online Destination for Children
    Driving US Bank’s CD Deposits Through the Roof
    Creating a New Global Gaming Brand
    Online Gaming and Interactive Learning for Kids
    Globalizing the Most American Brand There Is
    One Message, Many Markets
    Helping an American Brand Enter China
    Using the Web to Drive Sales and Lead Generation
    Relaunching a Global Brand on the Web
    Targeting the C-Suite Online
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    Portfolio

    Cablevision Optimum 3D Adventure - 3D Poster Cablevision Optimum 3D Adventure - 3D Poster
    U.S. Bank Hispanic Heritage Ad U.S. Bank Hispanic Heritage Ad
    Hughes Enterprise Hughes Enterprise
    Cablevision Optimum Triple Play Direct Mail Cablevision Optimum Triple Play Direct Mail
    U.S. Bank LGBT Print Ad U.S. Bank LGBT Print Ad
    Cablevision Free Standing Insert - Optimum Triple Play Cablevision Free Standing Insert - Optimum Triple Play
    Hughes Corporate Advertising Hughes Corporate Advertising
    U.S. Bank Arabic Flyer U.S. Bank Arabic Flyer
    The Living Balance Sheet The Living Balance Sheet
    U.S. Bank Vietnamese Ad U.S. Bank Vietnamese Ad
    Avaya.com Avaya.com
    U.S. Bank Chinese Flyer U.S. Bank Chinese Flyer
    Alcatel-Lucent Global Print Ad Alcatel-Lucent Global Print Ad

    Services

    Branding

    Advertising

    Marketing

    Digital / Interactive

    Multicultural

    Mobile

    Social

    Media

    Clients

    Cablevision

    Avaya

    U.S. Bank

    Hughes

    Guardian Life Insurance

    US Navy

    United Rentals

    Harvard Business School

    The Living Balance Sheet

  • about

    About: GlobalWorks Group

    To us, advertising is advertising. Whether it’s global, domestic or multicultural. For some clients, we work entirely in English. For others, it may be Spanish or even Chinese. Our agency is as polyglot as the world itself—a microcosm of multicultural America. From a single creative hub, we can reach the world—or around the corner—on the web or in any other medium.
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    People

    Yuri Radzievsky

    Senior Partner, CEO

    For three decades, a trailblazer in global branding and multicultural marketing and communications. Born and raised in Moscow, Yuri hosted one of the USSR's most popular TV shows, and wrote for Soviet TV radio and stage.

    Anna Radzievsky

    Senior Partner, Chief Creative Officer

    Born in the Soviet Union, studied chemical engineering, then went on to become a creative pioneer in the advertising world. Anna brings her vision and her deep understanding of multicultural markets to overseeing the agency's creative work.

    Måns Angantyr

    Senior Partner, Chief Digital Officer

    Måns has worn many hats over the years. Programmer. Art director. Information architect. Software developer. Technology evangelist. Look up multitalented in the dictionary and you’ll get Måns.

    Takashi Omura

    Partner, Chief Operating Officer

    Takashi, originally from Kyoto Japan, has 20 years of experience as a creative professional. He recently expanded the use of his problem-solving skills toward the company's operations. Takashi is also a social entrepreneur in training.

    Ashley Laing

    Partner, Chief Technology Officer

    An Aussie multitasker with a can-do attitude and an ever-expanding bag of technology tricks. Systems engineering. Systems architecture. Technology strategy.  There's no challenge he's not willing to take on. "Sure thing, mate."

    Beatriz Valdes

    Partner, Account Planning and Services

    A Cuban-born account director with an almost equal love for Yoga and efficiently designed spreadsheets. Betty has extensive experience managing major consumer, trade, and multicultural accounts.

    Brian Ng

    Partner

    A Chinese-born, Dominican slang-speaking graphic production specialist who can create a 12-page brochure in Urdu. For over a decade, he's been at the forefront of multilingual production across applications and operating platforms.

    Iñaki Escudero

    Partner, Global Creative Director

    A creative mind with the heart of a strategist, whose curiosity and love for collaboration creates the right environment for any idea to become possible.

    José Vélez-Silva

    Partner, Director of Client Services

    A native of San Juan who knows the multicultural marketplace like his own living room, at home in the wide world of languages, cultures, nationalities and geographies.

    Blogs

    Restless Brands - Blog Icon Restless Brands

    Pending Approval - Blog Icon Pending Approval

    News

    • What Will You Do Differently in 2012? January 2, 2012
    • Car Campaigns For All Consumers December 8, 2011
    • When a Walmart or P&G uncouples its multicultural budget, is it time for MC agencies to tremble or cheer? November 16, 2011
  • contact

    Send Us a Message

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    Get in Touch

    Phone: 212-252-8800 Fax: 212-252-0002 info@globalworks.com
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    Visit

    220 5th Ave. 11th Floor New York, NY 10001
    Directions to GlobalWorks

    Apply

    Interested in becoming part of the team? Send us your resume Follow us on LinkedIn

TV Spots

  • Cablevision:
    Optimum Adventure
  • U.S. Bank:
    Spanish - Soñar
  • Cablevision:
    Optimum Newstand - Spanish
  • U.S. Bank:
    Spanish - Triunfar
  • Cablevision:
    Optimum iO en Español - Jukebox
  • U.S. Bank:
    Spanish - Mejorar
  • Cablevision:
    Optimum Beauty Salon - Spanish
  • Cablevision:
    Optimum Mashup - Spanish
  • Cablevision:
    Optimum Layers - Bilingual
  • Cablevision:
    Optimum Fashion Show - English
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