JP Morgan Chase, the global financial services giant, wanted to increase its presence in the diverse, fast-growing, and increasingly affluent Hispanic market in the United States. They asked GlobalWorks to create a bilingual Web site to advance that objective.

A truly pan-Hispanic site needed to address the myriad linguistic and cultural differences within the Hispanic world, while building relationships by underscoring how Chase understands the market's singular interests and expectations.

The site created by GlobalWorks, BancoChase.com, was designed to feel like an outgrowth of the Hispanic community itself. Available in Spanish or English to reflect the bilingual households of many Hispanics in the U.S., the site went beyond translation to embrace cultural variables and nuances that closely aligned the site's content with the values of the community.

"We're probably the first bank to have a site that is so tailored to the U.S. Hispanic population," the client said. "The responses we've been getting to the site have been great. It's really very beautiful and easy to navigate. I think the GlobalWorks team provided a great user experience right from the get-go."